2018 Women In Analytics Conference Recap
Mai Alowaish attended the Women in Analytics 2018 conference and was inspired to make her mark by this years speakers. In this post, she shares her experience with us, outlining how each session helped...
View ArticleImplementing ETL Process Steps (to import Google Analytics into Data Warehouse)
In the second installment of this ETL process blog post series, Nick Mannon will share a detailed ETL example using Google Analytics data. Specifically, he will show you how to create the data model,...
View ArticleAdobe Summit 2018 Highlights
Brad Millet, Senior Analytics Strategist, provides a quick recap of top Adobe Analytics takeaways from the 2018 Adobe Summit sessions. In case you unable to attend, Brad shares the "Best Of" Summit...
View ArticleBringing Data Governance To Digital Analytics
Looks can be deceiving when it comes to data governance. But we've got your back! In this blog post, Ryan Chase unveils how you can break down data governance into simple bite size steps that are...
View ArticleAdobe Summit 2018: Tips from an Adobe Analytics Rockstar
Halee Kotara, Senior Analytics Consultant, represented Blast Analytics & Marketing in the 2018 Adobe Summit’s annual Analytics Rock Star competition. If you were unable to attend this spectacular...
View ArticleAre You Using the Right Ecommerce A/B Testing KPI?
For the past several years ecommerce and other organizations have invested more resources into running A/B/n tests on their websites. If you are conducting tests on your website, it is imperative to...
View ArticleWomen In Analytics Excellence at RampUp 2018
Along with other team members, Kayden Kelly attended RampUp 2018 and was mightily impressed by some of the inspiring and well-prepared speakers. As he sat down to summarize his experience, it dawned on...
View ArticleSupermetrics for Google Analytics Elevates Your Analysis
It’s a bird…It’s a plane…It’s Supermetrics! If you haven’t used Supermetrics before, you’ll want to after reading this blog post. Lara Fisher, Senior Analytics Strategist, teaches you five great ways...
View ArticleDefining ETL Process Steps (to import Google Analytics into Data Warehouse)
ETL stands for Extract, Transform and Load, but what does that really mean? In part one of this two part series, Nick Mannon uses Google Analytics as the data source, and he provides a simple...
View Article2018 Women In Analytics Conference Recap
Mai Alowaish attended the Women in Analytics 2018 conference and was inspired to make her mark by this years speakers. In this post, she shares her experience with us, outlining how each session helped...
View ArticleImplementing ETL Process Steps (to Import Google Analytics into Data Warehouse)
In the second installment of this ETL process blog post series, Nick Mannon will share a detailed ETL example using Google Analytics data. Specifically, he will show you how to create the data model,...
View ArticleAdobe Summit 2018 Highlights
Brad Millet, Senior Analytics Strategist, provides a quick recap of the top Adobe Analytics takeaways from the 2018 Adobe Summit sessions. In case you were unable to attend, Brad shares the "Best Of"...
View ArticleBringing Data Governance To Digital Analytics
Looks can be deceiving when it comes to data governance. But we've got your back! In this blog post, Ryan Chase unveils how you can break down data governance into simple bite size steps that are...
View ArticleAdobe Summit 2018: Tips from an Adobe Analytics Rockstar
Halee Kotara, Senior Analytics Consultant, represented Blast Analytics & Marketing in the 2018 Adobe Summit’s annual Analytics Rock Star competition. If you were unable to attend this spectacular...
View ArticleAre You Using the Right Ecommerce A/B Testing KPI?
For the past several years ecommerce and other organizations have invested more resources into running A/B/n tests on their websites. If you are conducting tests on your website, it is imperative to...
View ArticlePersuasive Storytelling with Data Visualization
Once upon a time Tableau came out with a Story feature that completely changed the way we look at data visualization. Follow along with Nick Mannon, Director of Data Solutions, as he explains the...
View ArticleAdobe Summit EMEA 2018 Recap
Joshua Barratt, Senior Analytics Implementation Consultant, provides a summary of the sessions, potential, exciting Data Warehouse developments, and shares the top Adobe Analytics takeaways from the...
View ArticleGDPR: Do I Really Need Consent for Google Analytics Tracking
The GDPR went into effect on May 25th, 2018 and protects EU citizen privacy. Now that we are past the deadline, you may be asking yourself if you really need to gain consent for Google Analytics...
View ArticleTag Management System Comparison: Know Your Options!
It is important to know your options when it comes to selecting the optimal tag management system (TMS) for your organization's unique needs. Read this valuable post by TJ, to accelerate your TMS...
View ArticleMobile App Analytics Tracking Using Firebase and GTM: Track Engagement and...
Mobile App Analytics has quickly become just as important as web analytics with app store downloads currently reaching over 100 billion and more ecommerce sales than ever before are now taking place on...
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