The Best Revenue Significance Calculator for A/B Testing
The standard online statistical significance calculator is much too simplistic for accurate testing results, especially when calculating revenue per visitor...so we developed our own! Find out why you...
View ArticleOptimizely X: PCI Compliance and What It Means for You
Breaking news from the team at Optimizely! As recently announced, Optimizely X now meets the demanding PCI compliance security standards specified by the Payment Card Industry Data Security Standard...
View ArticleHey! You! Get Onto the Cloud!
There are many good reasons to manage your data in the cloud to meet IT and business needs. And, when I went to AWS (Amazon Web Services) Summit 2017 in San Francisco, dare I say, it opened my mind to...
View ArticleData Visualization Techniques: Adopt an Agile Process
Playing with a new data visualization tool is fun and exciting at first, but at some point you might want to use it more efficiently. And adding visual analysis to your regular business practices is a...
View ArticleOptimizely X vs Classic: Top 8 Reasons to Upgrade
Optimizely has built on the foundations laid by their original A/B testing tool and added a whole suite of products to create Optimizely X. The new platform is ready to grow with your testing program,...
View ArticleMining Customer Journey Insights from Adobe Analytics
Stop asking general questions. Become more proactive with customer journey analysis reports. Every business has a unique customer journey, which probably spans devices and crosses both online and...
View ArticleSupporting Women in Analytics and Marketing
Supporting women in analytics and marketing should be implicit, yet we still operate in a global business environment where not everyone is treated equally. There are many capable, successful women in...
View ArticleValidate 2017: Top 6 Data Governance Takeaways
Up until now, data governance hasn’t received a lot of attention, especially within digital analytics, but that’s changing. Data-driven decision making is driving the focus on data governance to ensure...
View ArticleDon’t be Misled by Sessions in Google Analytics Custom Reports
Have you ever created a report in Google Analytics only to feel that something just isn't quite right with your data? You're not the only one! In this blog post, Alex Molineux goes in-depth on some...
View ArticleImplementing an Abandoned Cart Campaign Using Tealium AudienceStream & Responsys
A powerful real-time customer segmentation and action engine, Tealium’s AudienceStream is a marketer’s ideal mechanism for taking action on the data collected about your customers. In this post,...
View ArticleTop 5 Reasons Why Executives Love Domo
As a Domo Consulting partner, we've seen an increase in executives reaching out to us to get their hands on this fast growing BI technology. In this blog post, Greg Armstrong, Blast's Senior Business...
View ArticleMeet Tableau’s New ETL Tool: Project Maestro
We love Tableau for putting data, analysis, visualizations and dashboards into the hands of anyone. Now we love them even more for developing Project Maestro, giving everyone the ability to perform...
View ArticleStart your Self-Service Digital Analytics Transformation
Not sure how to get started with self-service analytics, how to implement it, or possibly even what it is? Now is the chance to learn! In this blog article, Joe Christopher will teach you what it is,...
View ArticleRepair Your Data in Google Analytics 360 with Query Time Processing
Have no fear! Query Time Processing to the data rescue is here! Google Analytics saves the day again, by providing you with a way to repair and enrich your data. Paul Lear, one of our analytics...
View ArticleAvoid Penalties and Build Trust by Becoming GDPR Compliant
What is GDPR and why does it matter? The deadline is coming fast (May 25, 2018) and most are not prepared and are at risk of huge penalties and brand damage. If it isn't a top priority to become GDPR...
View Article5 Actionable Steps to GDPR Compliance with Google Analytics
If your organization uses Google Analytics and is struggling to understand and become GDPR compliant, then this blog post is for you! Joe Christopher provides valuable tips on how you can achieve GDPR...
View ArticleCaution: Your RPV Statistical Significance Test Calculator is Misleading
Statistical significance calculations are critical, and using the right testing calculator is imperative to ensure your business is making the right decisions. There is a real danger in trying to...
View ArticleWomen In Analytics Excellence at RampUp 2018
Along with other team members, Kayden Kelly attended RampUp 2018 and was mightily impressed by some of the inspiring and well-prepared speakers. As he sat down to summarize his experience, it dawned on...
View ArticleSupermetrics for Google Analytics Elevates Your Analysis
It’s a bird…It’s a plane…It’s Supermetrics! If you haven’t used Supermetrics before, you’ll want to after reading this blog post. Lara Fisher, Senior Analytics Strategist, teaches you five great ways...
View ArticleDefining ETL Process Steps (to import Google Analytics into Data Warehouse)
ETL stands for Extract, Transform and Load, but what does that really mean? In part one of this two part series, Nick Mannon uses Google Analytics as the data source, and he provides a simple...
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